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What is a Marketing Oriented Company? Examples


MEANING of Marketing-Oriented Company

A Company which stress more on its marketing and research activities to find out what its customers want - to serve them better is called as a "Marketing-Oriented Company".

KEY TRAITS of a Marketing-Oriented Company

Some of the vital characteristics of these companies are:

Customers' desires, wants, requirements, feedback, etc are the basis for product development and improvisations;
Innovations & creativity are the driving factors in these developments;
• Striving to improvise customer experiences continuously;
Formalizing strategies through delivering of highest customer value for long term profitability rather than short term;
Time to time customers survey through online, digital, social media, print, etc channels;
Marketing campaigns to keep the customer updated on the latest releases, offers, etc and keeping the excitement on.

ABBREVIATION of Marketing-Oriented Company

Marketing-Oriented Company is generally abbreviated as MOC.

SYNONYMS / A.K.A. of Marketing-Oriented Company

Marketing Centered Company

Market Oriented Company
Customer / Client Oriented Company
Customer Focused Company

ANTONYMS / OPPOSITE of Marketing-Oriented Company

Competitor Centered Company

Product Focused Company
Operation Focused Company

ADVANTAGES of being a Marketing-Oriented Company

Why should a Company become a Marketing oriented company after all?

As we are all very well aware how competitive the market is becoming with the growing size of number of businesses and the the variety of options put before the customer for the same set of products or services, hence it is very important for a company to not only gain new customers but also it is pertinent to retain its existing customers by providing greater satisfaction on the company's products or services.

As long as a customer is satisfied with its desired level of expectation from the company's products or services, the customer will continue to purchase/avail the products or services of that company, hence the turnover level will grow significantly.

EXAMPLES of Marketing-Oriented Company

Apple, Google, Nike, McDonalds, Audi, Coca Cola, Facebook, Starbucks, Samsung, etc.


  1. Briefly well explained. Thanks for sharing with us!

  2. Thank for the information! Knowledgeable.


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