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Difficulties And Intricacies Of Protecting An IP On YouTube

The ABC of YouTube Copyright

YouTube is one of the most popular tools used for video blogging and live streaming, while being widely utilized to promote products or create commercials for certain companies. Besides its main use in marketing and commercial domain, YouTube is also involved in promoting ideas and concepts at a larger scale, given its wide audience.

Even if you are an influencer, free-lancer or a company, YouTube has created a set of rules in the form of a policy, defending the rights of whoever creates content and videos.

Difficulties And Intricacies Of Protecting An IP On YouTube
Image: pixabay . com
Fair Use Policy – Who Is Protected by Law?

Besides the case A, which relates to the material or content being uploaded rightfully by the owner or that has rights over the content and case B, where you refrain from uploading any content at all, there is another situation. In the case in which you would still want to upload content, which is copyright-protected, you can still do this without violating the owner’s rights. Fair Use Policy regulates this, or a policy defined by others as Fair Trading, which involves either mentioning the credits to the owner or buying the content according to the law. However, even if this happens, the rights on this content can still be claimed by the rightful owner.

This can be seen as a wake-up call for companies purchasing this type of content, in order for them to read carefully through the Fair Use Policy when using it and understand the legal requirements, in case they decide to take legal action.

YouTube Copyright Policy – How Are Companies Affected?

In order to protect the IP of companies using YouTube, this platform has created numerous materials to show how infringement of copyright often happens and what are the most common causes that lead to it. YouTube has also created a unique Content ID system, in order for companies to be able to locate their content on the platform. This system checks the material uploaded at the moment against all the other materials uploaded by other users and in case it finds similarities, it gives you the following options:

To remove the background music, if this is similar with anything else already uploaded
Remove a part or the entire content uploaded
Track the statistics as the content is viewed
Adding ads to your video in order to increase the revenue from uploading the specific content
These are just a few tips offered to companies uploading content on the platform, in order to ensure the upload of original content only, without infringing copyrights. Moreover, the Content ID system enables the protection of IPs on YouTube as well.

Uploading and Viewing – Are They the Same?

When talking about infringement of copyrights, there are two instances: the company uploading content with no copyrights over it and someone who is watching or viewing that content. It is extremely dangerous to make copies of the content over which you have no rights in order to sell them.
Even though you don’t intend to duplicate the content and just to watch it, this can still make you liable to copyright infringement, even if it is less dangerous as the first case. This refers mainly to uploading content, such as movies, TV-series or songs and was regulated by the treaty signed by WIPO, World Intellectual Property Organization.


Conclusions

All in all, copyright infringement is a very serious matter that should be handled with care by any company dealing with content of any kind. Since YouTube has developed a large community of users, every user should pay extra care when uploading content on the platform.

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