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Mascot, Jingle & Video Clips Competition For Creating Consumer Awareness

Title : Mascot Designing contest for creating Consumer Awareness for “Jago Grahak Jago” campaign of Department of Consumer Affairs Description : The Department of Consumer Affairs runs a “Jago Grahak Jago” multimedia campaign to create awareness amongst consumers about their rights, redressal mechanisms available to them as well as their duties.

“Jago Grahak Jago” tagline is a household term now. The entire population of the country is consumer someway or the other. Creating awareness among the vast population of the country is always a challenge. With active participation of the citizens of the country, this Department can meet the challenge. To better understand the issues being faced by the present day consumers and the multimedia campaign being carried out by this Department so far.

The participant may visit this Department’s website and its twitter handles- @consaff and @jagograhakjago.

‘Sayani Rani’ used to be the mascot of ‘Jago Grahak Jago’ campaign since long. However, there have been views to have different mascot for the campaign. It is therefore proposed to get mascot(s) developed on the theme of “Consumer is King/Queen”. The mascot expression can be that of a confident consumer, inquisitive consumer, protesting consumer and counselling consumer,etc. This Department is therefore organizing a mascot designing contest on the theme of “Consumer is King/Queen”.

Submission of Entries:-
• The last date for submission of entries would be 28th July, 2017.
• The entries should be original work of the participant(s) and must not infringe the Intellectual Property Rights of any third party.
• An entry could be an individual or a team project.
• Every entry should be accompanied by a brief explanation. An individual can send multiple entries.
• The results will be placed on the website of the Department tentatively within 8 weeks from the last date of receiving the entries


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