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Why is Data Quality an Important Part of Marketing?

Imagine this. You have used company credit reports to assemble a strong list of low-risk leads to utilize in building a significant client base. But over time, this data becomes outdated and that strong list of leads you once depended on becomes less and less reliable. Poor data quality can actually cost you money. If you are working with non-existent or non-applicable data then you will be wasting your time on dead ends and will actually be costing yourself twice as much. That is why data quality is an important part of marketing. With this in mind, let's take a look at some of the solutions to poor quality data and how you can use good quality data to maximize the efficiency of your marketing. We hope you find this resource valuable.

Establish Your Target Market and Avoid Getting Sidetracked

The first thing you need to do to maximize your data is establish your target market. This will help you avoid getting sidetracked on time-wasting customers and work only with those potential clients that will deliver a return on your investment. If you are using more specifically targeted data, you can reduce time and material wastage and maximize your profit-making potential. The numbers just don't lie!


Research Your Prospect to Find out What is Important to Them

Once you have determined who your target market is, it is a good idea to do your research on them. Find out what they consider important so that you can use this information to your advantage as you pursue their business. Build a strong list of leads with similar needs so that you can build a marketing strategy around them. This is a way you can further use your marketing data to its fullest potential and maximize your efficiency in building a strong client base.

Tool For Improving Data Quality: Data Cleaning

Now that you see the importance of good quality data, you will need the right tools to use this information to your advantage. Data cleaning is a service that APART-DATA offers to help you improve the quality of your data. This essential tool works to clean out the inaccurate and expensive data to streamline your efficiency. According to research, your database could become more and more accurate up to 24% every year. That is why it is so important to make sure that you are regularly cleaning out the useless information to build a stronger, more accurate lead list.

How do You Know if Your Database Needs Cleaning?

If you assume that your database becomes 24% less accurate every year, it would only take two years to be at about 50% accuracy in your database. This is a huge inefficiency and a major expense to you. If you have let your database go this long without cleaning then it is definitely time for you to give us a call. Utilizing APART-DATA to streamline your data will be a worthy investment that will ultimately result in a more impressive profit margin for you. It just makes sense.

The Benefits of Data Cleaning

So how can data cleaning specifically benefit your business? Let's take a look.
  • Increased access: Data cleaning will result in increased access when it comes to your leads. We will provide you with a better quality of data which will in return provide you with a greater overall success rate.
  • Save money: If you utilize data cleaning, you will save money by eliminating clients from your leads list that wouldn't yield any return. It's like the cliche goes: time is money.
  • Free up your time: Since data cleaning reduces time wastage, it will allow you to free your time for more fruitful endeavors such as pursuing new clients. Data cleaning allows you to be more efficient and purposeful in how you approach building your business.
  • Gain new business: Ultimately, data cleaning allows you to do the thing you set out to do in the first place, build your business. With the increased accuracy that data cleaning provides, you will be more effective in gaining new business, ultimately making you a more profitable company.

If you are ready to utilize data cleaning then it is time to consider which type you would like to use. APART-DATA provides you with two options in this regard: system based and people based. Just choose the one that will best suit your needs and be most beneficial to you in helping your business grow. If you wish to go with system based data cleaning, you will have the distinct advantage of having access to the best equipment the industry has to offer in the streamlining of your database. If you choose to go with people based data cleaning, you have the advantage of utilizing our specially trained staff of experienced professionals in the pursuit of improving the quality of your data. Whichever option you choose to go with, you are sure to be getting even closer to maximizing your efficiency in growing your business.

APART-DATA specializes in providing marketing tools that provide business credit reports to assist your business in risk management as it seeks to grow and expand. If you would like to learn more about data cleaning or any of the other business credit related services that we offer, please be sure to let us know. We will work with you to make your business more efficient in the way it utilizes data. If you have any further questions, please reach out to us. We look forward to doing business with you.

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