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What is a Marketing Oriented Company?
ULTIMATE OBJECTIVE of Marketing-Oriented Company - CUSTOMER SATISFACTION MEANING of Marketing-Oriented Company
A Company which stress more on its marketing and research activities to find out what its customers want - to serve them better is called as a "Marketing-Oriented Company".
KEY TRAITS of a Marketing-Oriented Company
Some of the vital characteristics of these companies are:
Customers' desires, wants, requirements, feedback, etc are the basis for product development and improvisations;
Innovations & creativity are the driving factors in these developments;
Striving to improvise customer experiences continuously;
Formalizing strategies through delivering of highest customer value for long term profitability rather than short term;
Time to time customers survey through online, digital, social media, print, etc channels;
Marketing campaigns to keep the customer updated on the latest releases, offers, etc and keeping the excitement on.
ABBREVIATION of Marketing-Oriented Company
Marketing-Oriented Company is generally abbreviated as MOC.
SYNONYMS / A.K.A. of Marketing-Oriented Company
Marketing Centered Company
Market Oriented Company
Customer / Client Oriented Company
Customer Focused Company
ANTONYMS / OPPOSITE of Marketing-Oriented Company
Competitor Centered Company
Product Focused Company
Operation Focused Company
ADVANTAGES of being a Marketing-Oriented Company
Why should a Company become a Marketing oriented company after all?
As we are all very well aware how competitive the market is becoming with the growing size of number of businesses and the the variety of options put before the customer for the same set of products or services, hence it is very important for a company to not only gain new customers but also it is pertinent to retain its existing customers by providing greater satisfaction on the company's products or services.
As long as a customer is satisfied with its desired level of expectation from the company's products or services, the customer will continue to purchase/avail the products or services of that company, hence the turnover level will grow significantly.